As the technology sector continues to evolve, companies have more options than ever to promote their brand and grow their audience. Traditional media outlets and journalists have long been the cornerstone of credible communication – but in recent years, influencers have gained significant attention. While both have roles to play, they offer very different types
In the modern world of marketing, AI is all the rage; but there are older, reliable methods to grow your brand that are both low-cost and can help diversify your company’s web content. The Newsletter Newsletters are mostly digital nowadays, and usually distributed via email lists. Over time, these nuggets of information circulate among colleagues
Since artificial intelligence (AI) entered the public spotlight with the launch of ChatGPT under three years ago, it has changed the way our society works. This is not only limited to the technology sector, as AI adoption is gaining grounds in many other sectors too. But what have been the legal ramifications of it all?
The past few months have seen an exodus from X (formerly known as ‘Twitter’) for several reasons, including controversial updates of the website’s terms of service. The amount of users leaving X for other platforms provides a new opportunity for smaller businesses to build a following in an up-and-coming online community. The new Bluesky platform
Another year has passed, and for the ever-changing tech industry, it was yet another significant one. From innovative trends that defined 2024 to specific milestones that were achieved by industry giants, we thought it would be insightful to look back on some of our personal top tech moments from last year. We hope you had
Trade shows are our jam, the place where we connect, create buzz and secure media coverage for our clients. For us as communication specialists, this is where all our hard work materialises, it’s the peak of our craft, where strategy and creativity come together to make an impact. It’s where the industry bigwigs, engineers, clients,
