A survey was carried out by Trew Marketing and GlobalSpec to gain a better understanding of the buying behaviours of engineers. This research examined search behaviours, content preferences, in-person events and sales engagement. The survey contained a mix of popular topics as well as a number of new questions. The resulting State of Marketing to
We are frequently called upon by our clients to manage and enhance relationships with the press and that’s something we’re really good at. In some cases, our working relationships with editors go back 20+ years. This is not insignificant. Over time, people change, they get married, they have children, they change jobs, they fight their
Slowly a new generation is becoming a larger part of decision making within businesses. Millennials and even Gen Z are staring to make up larger portions of companies and are becoming a larger percentage of key decision makers within their companies. A study from Trust Radius found that in 2021, 60% of buyers in tech
Trade shows are an invaluable way of generating new business, and they have kept their appeal even as businesses move more of their marketing operations online. A trade show is the ideal setting for unveiling a new product or service, and for finding new partners and customers. The prospecting impact is significant, and by engaging
According to medical studies, stress is one of the main reasons for ailments in adults. The pressures we put on ourselves in the workplace can result in both short- and long-term health issues. They can also affect relationships with our loved ones. But it doesn’t have to be that way. Learning how to disconnect from
The words ‘agency’ and ‘consultancy’ are bandied around freely – and often interchangeably – when describing companies that provide PR, marketing and similar services. But they can mean very different things, both literally and in reality. The word ‘agency’ is derived from the Latin for ‘to do or drive forward’. For many, this would seem
