Category: Blog

Three PR trends to follow in 2022

The world of communications is continuously evolving, and with the uncertainty of the last couple of years, it’s more important than ever to stay up-to-date with the latest trends. Of course, traditional PR and content creation continue to play a crucial role in our field; however, there are some key trends, technologies and industry topics

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Three reasons why LinkedIn needs to be part of your company content strategy

LinkedIn currently boasts more than 800 million users in more than 200 countries and territories across the globe. No matter who your customers are, many of them will be on this platform. These statistics are impressive, and so are the amazing data and marketing opportunities for companies that come with having an active LinkedIn profile. Companies

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The return of tradeshows: the importance of face-to-face events

Trade shows and events came to a sudden halt in 2020 due to Covid-19. The events industry was one of the hardest hit by the pandemic. While organisations adapted and found creative ways of presenting events digitally, it’s fair to say there’s nothing quite as powerful as the engagement and connections you make in person.

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What I learned at 514 Media

By Sienna Bull, Intern  It’s safe to say I have enjoyed my time at 514 Media Ltd. The people were lovely, the work was sufficiently challenging, and working remotely was a huge positive. I was greeted with a warm welcome before getting my head down. This involved first learning how to use software required for

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The importance of the PESO Model

Understanding paid, earned, shared and owned media and how each one contributes to your overall communications strategy The terms “Paid, Earned, Shared and Owned Media” are seen and used far and wide, but the differences between them are not always clearly understood. I recently attended a virtual event, where industry experts emphasised the importance of

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The best things about being a home-based worker

  The events of the last year have made remote working – completely or partially – a genuine option for many companies and individuals who might never previously have considered it. “As someone who had previously always been office-based, working from home has really suited me”, explains Luke Bull. Here are his top 10 reasons

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