The words ‘agency’ and ‘consultancy’ are bandied around freely – and often interchangeably – when describing companies that provide PR, marketing and similar services. But they can mean very different things, both literally and in reality. The word ‘agency’ is derived from the Latin for ‘to do or drive forward’. For many, this would seem
Every B2B business has the same goal. Offering innovative new products and high-quality service that stand out from the competition. Outsourcing marketing shouldn’t be looked at as an expense to your business but instead as an investment in the future success of your business. If you need additional expertise that doesn’t exist within the in-house
– Benoit Simoneau 514 Media celebrated its fifth anniversary earlier this month. It’s been a bit of a rollercoaster, and a great learning experience too. Five years in, here are some of the things I’ve learnt on this entrepreneurial journey. Love for a job well done goes a long way toward securing repeat business. Be
After being away from my family for several years due to the pandemic and closed borders, I was fortunate enough to have the opportunity to work remotely from Australia for three months. Although it was an opportunity to experience something important to me personally, it turned out to be great for me professionally too. So,
“Ukraine has become the front line in a struggle, not just between democracies and autocracies but in a struggle for maintaining a rules-based system in which the things that countries want are not taken by force,” Fiona Hill said. “Every country in the world should be paying close attention to this.” Ms Hill should know
Brexit has already posed many challenges for Britain. UK companies seek to remain competitive in challenging international markets, but they must content with the extra burden of tariffs and additional paperwork relating to imports and exports when trading with EU-based partners. One seemingly natural step for any manufacturing business seeking to optimise efficiency and drive
