Blog

How to get the best media engagement out of trade shows?

Trade shows are an invaluable way of generating new business, and they have kept their appeal even as businesses move more of their marketing operations online. A trade show is the ideal setting for unveiling a new product or service, and for finding new partners and customers. The prospecting impact is significant, and by engaging

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The importance of disconnecting from work

According to medical studies, stress is one of the main reasons for ailments in adults. The pressures we put on ourselves in the workplace can result in both short- and long-term health issues. They can also affect relationships with our loved ones. But it doesn’t have to be that way. Learning how to disconnect from

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Agency or Consultancy?

The words ‘agency’ and ‘consultancy’ are bandied around freely – and often interchangeably –  when describing companies that provide PR, marketing and similar services. But they can mean very different things, both literally and in reality. The word ‘agency’ is derived from the Latin for ‘to do or drive forward’. For many, this would seem

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Three benefits of outsourcing your marketing department

Every B2B business has the same goal. Offering innovative new products and high-quality service that stand out from the competition. Outsourcing marketing shouldn’t be looked at as an expense to your business but instead as an investment in the future success of your business. If you need additional expertise that doesn’t exist within the in-house

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Five years in business – what I’ve learnt

– Benoit Simoneau 514 Media celebrated its fifth anniversary earlier this month. It’s been a bit of a rollercoaster, and a great learning experience too. Five years in, here are some of the things I’ve learnt on this entrepreneurial journey. Love for a job well done goes a long way toward securing repeat business. Be

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4 lessons learned for remote working success across time zones

After being away from my family for several years due to the pandemic and closed borders, I was fortunate enough to have the opportunity to work remotely from Australia for three months. Although it was an opportunity to experience something important to me personally, it turned out to be great for me professionally too. So,

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