New report reveals challenges and priorities of UK communications professionals
According to a new study conducted by Fire on the Hill in association with Mercury Analytics, communications professionals may have greater influence in their businesses in 2026 and beyond – as well as a bigger budget for their department. The “Voice of the Chief Communications Officer” shares promising statistics for the future of the industry.
International Women in Engineering Day
Who Gets to Shape the System? Each year, International Women in Engineering Day (23 June) offers an opportunity to celebrate the achievements of women engineers. But International Women in Engineering Day isn’t just about celebrating individuals – though there are plenty worth recognising. It’s also a chance to ask bigger questions: Who gets to call
Influencers vs. Journalists – What’s the Impact on Your Audience?
As the technology sector continues to evolve, companies have more options than ever to promote their brand and grow their audience. Traditional media outlets and journalists have long been the cornerstone of credible communication – but in recent years, influencers have gained significant attention. While both have roles to play, they offer very different types
Don’t blog it off! Why written content still drives result
In the modern world of marketing, AI is all the rage; but there are older, reliable methods to grow your brand that are both low-cost and can help diversify your company’s web content. The Newsletter Newsletters are mostly digital nowadays, and usually distributed via email lists. Over time, these nuggets of information circulate among colleagues
What’s next for AI regulations?
Since artificial intelligence (AI) entered the public spotlight with the launch of ChatGPT under three years ago, it has changed the way our society works. This is not only limited to the technology sector, as AI adoption is gaining grounds in many other sectors too. But what have been the legal ramifications of it all?
Migrating to Blue Skies – Should You Drop X?
The past few months have seen an exodus from X (formerly known as ‘Twitter’) for several reasons, including controversial updates of the website’s terms of service. The amount of users leaving X for other platforms provides a new opportunity for smaller businesses to build a following in an up-and-coming online community. The new Bluesky platform