How are B2B buyer habits evolving in 2025, and what does this mean for PR?
The way that buyers discover brands online is changing, with brand exposure and traffic undergoing a metamorphosis. Generative AI and zero-click searches are changing the game; according to a 2025 report by Google, nearby 80% buyers said that AI models are affecting how they conduct research. Traditionally, SEO tactics like keywords and backlinks would be
Code & Compliance Community Day
Bringing together open source leaders, maintainers, and institutional stakeholders, the Code & Compliance Community Day takes place 22-23 October 2025. Hosted at the Maison de la Poste in Brussels, this is a great opportunity to network with industry leaders and colleagues. It is also a perfect opportunity to reflect on the Cyber Resilience Act (CRA),on
SIDO 2025 – What you need to know
SIDO (Lyon, France) is the leading event for IoT, AI, XR and Robotics technologies that support companies in their digitalization projects. It’s a great time to get involved with this event, which celebrated its 10th anniversary last year. For over a decade, the event has been an unmissable occasion for business leaders and decision makers
Accessibility and visibility – why do they matter for writing emails?
From its humble beginnings in the 1970s, email has become the world’s go-to method of communication. According to Statista’s 2018 findings, there will be 4.89 billion email users worldwide by 2027 – and we’re almost there already! Ensuring that your business emails are accessible is important, especially if your company produces content such as a
New report reveals challenges and priorities of UK communications professionals
According to a new study conducted by Fire on the Hill in association with Mercury Analytics, communications professionals may have greater influence in their businesses in 2026 and beyond – as well as a bigger budget for their department. The “Voice of the Chief Communications Officer” shares promising statistics for the future of the industry.
International Women in Engineering Day
Who Gets to Shape the System? Each year, International Women in Engineering Day (23 June) offers an opportunity to celebrate the achievements of women engineers. But International Women in Engineering Day isn’t just about celebrating individuals – though there are plenty worth recognising. It’s also a chance to ask bigger questions: Who gets to call