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It’s been a year now since we entered an unprecedented global health situation. The Covid-19 crisis has not just forced us to reconsider things we took for granted; it has highlighted our capacity to adapt. Faced with lockdown measures and travel restrictions, many companies have had to rethink their day-to-day business and take advantage of

Images are a powerful way to increase media coverage, illustrate your message or story and they are an opportunity to promote your branding too, but you must get it right! What classes as a good PR Image and what do editors want? PR images should be high resolution: 300(dpi), ideally by 7 x 5 inches

At what stage of its existence does a company need PR? In truth: in just about any stage, from start-up to FTSE level. If you’ve got something interesting to say, or to sell, then the communications function will need to be addressed. In an age of fake news and “fluff”, good publicists come handy as

Historically, the Christmas season has always been a favourite of mine. I grew up in Montreal, in the Northern Hemisphere, where winters are long and cold affairs. In the run-up to December 25, there’s something special in the air. That something special has a lot to do with the anticipation, the excitement. We know the

We’re pleased to announce a further addition to the 514 Media team, with Sinead Andrews joining us as Senior Account Executive. Sinead brings a great deal of experience having worked for other leading agencies in both Australia and the UK. She’s already playing a key role in driving forward our service to our global client

“Top-tier branding agencies can run you $50,000 or more for a project” wrote Mariya Yao once on her topbots.com blog. And she was right about that. However, not every entrepreneur can afford that sort of money for a new name, tagline and logo. “Naming is also a rather contentious affair” she continued, “requiring you to