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What I learned at 514 Media

By Sienna Bull, Intern  It’s safe to say I have enjoyed my time at 514 Media Ltd. The people were lovely, the work was sufficiently challenging, and working remotely was a huge positive. I was greeted with a warm welcome before getting my head down. This involved first learning how to use software required for

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The importance of the PESO Model

Understanding paid, earned, shared and owned media and how each one contributes to your overall communications strategy The terms “Paid, Earned, Shared and Owned Media” are seen and used far and wide, but the differences between them are not always clearly understood. I recently attended a virtual event, where industry experts emphasised the importance of

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The best things about being a home-based worker

  The events of the last year have made remote working – completely or partially – a genuine option for many companies and individuals who might never previously have considered it. “As someone who had previously always been office-based, working from home has really suited me”, explains Luke Bull. Here are his top 10 reasons

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Why an elevator pitch is important, and how to create one

Imagine you’re an interior designer. It’s 8am, and you’re on your way to an appointment. You enter the building and hop into the elevator. There are two people next to you, and you overhear them talking about their new house and the difficulties they’re having in  finding a good designer to decorate. You have 30

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working from home

Covid-19: our stance on teleworking

It’s been a year now since we entered an unprecedented global health situation. The Covid-19 crisis has not just forced us to reconsider things we took for granted; it has highlighted our capacity to adapt. Faced with lockdown measures and travel restrictions, many companies have had to rethink their day-to-day business and take advantage of

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A Quick Guide to PR Images

Images are a powerful way to increase media coverage, illustrate your message or story and they are an opportunity to promote your branding too, but you must get it right! What classes as a good PR Image and what do editors want? PR images should be high resolution: 300(dpi), ideally by 7 x 5 inches

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