As the technology sector continues to evolve, companies have more options than ever to promote their brand and grow their audience. Traditional media outlets and journalists have long been the cornerstone of credible communication – but in recent years, influencers have gained significant attention. While both have roles to play, they offer very different types
Trade shows are our jam, the place where we connect, create buzz and secure media coverage for our clients. For us as communication specialists, this is where all our hard work materialises, it’s the peak of our craft, where strategy and creativity come together to make an impact. It’s where the industry bigwigs, engineers, clients,
There’s a technology that’s had a tremendous impact on our daily lives, but for which we seldom spare a thought: the universal product code (UPC) barcode. It’s been around for some time – in fact it recently celebrated its 50th birthday. Originally developed in the 1960s by the National Association of Food Chains (NAFC) to
What is humanoid robotics and why should it matter to you? A humanoid robot is a robot that resembles and acts like a human, having been engineered to imitate interaction, movement, and even facial expressions. They are designed for functional purposes to interact with human tools and environments. This follows logically from the fact that,
The term the ‘Messy Middle’ was first coined by a team of Market Insight specialists at Google. It refers to the non-linear way purchasing decisions are made. In this blog post, we explore the purchase journey engineers go on when deciding which components, supplies and providers to opt for. The ‘Messy Middle’ lies at the
The proliferation of AI-powered language models like ChatGPT has had huge implications on the way information is processed and shared. In this post we ask ourselves: Why provide information or content, when it might simply be scraped by a bot, regurgitated by AI and not properly credited? The practice of scraping content wholesale without attribution
