Let’s take a closer look at the Artificial Intelligence (AI) market, along with its future developments. What follows include particularly interesting insights from the NeurIPS conference, held in New Orleans from December 10th to 16th 2023, where current trends and developments of this technology were discussed. The conference took a specific interest in Artificial General
In Person Events Now that we have returned to normality after Covid-19, in-person events are again possible. In the Trew Marketing and GlobalSpec survey, engineers were asked if they planned to attend more in-person events now than they did prior to the pandemic. The results indicated that 28% of the surveyed engineers planned to attend
A survey was carried out by Trew Marketing and GlobalSpec to gain a better understanding of the buying behaviours of engineers. This research examined search behaviours, content preferences, in-person events and sales engagement. The survey contained a mix of popular topics as well as a number of new questions. The resulting State of Marketing to
We are frequently called upon by our clients to manage and enhance relationships with the press and that’s something we’re really good at. In some cases, our working relationships with editors go back 20+ years. This is not insignificant. Over time, people change, they get married, they have children, they change jobs, they fight their
Slowly a new generation is becoming a larger part of decision making within businesses. Millennials and even Gen Z are staring to make up larger portions of companies and are becoming a larger percentage of key decision makers within their companies. A study from Trust Radius found that in 2021, 60% of buyers in tech
Trade shows are an invaluable way of generating new business, and they have kept their appeal even as businesses move more of their marketing operations online. A trade show is the ideal setting for unveiling a new product or service, and for finding new partners and customers. The prospecting impact is significant, and by engaging
