LinkedIn currently boasts more than 800 million users in more than 200 countries and territories across the globe. No matter who your customers are, many of them will be on this platform. These statistics are impressive, and so are the amazing data and marketing opportunities for companies that come with having an active LinkedIn profile.
Companies can use LinkedIn to generate a strong network of loyal advocates who can help promote and market their business while also adding value by contributing to the growth of the sales funnel. And, best of all: it’s completely free.
If you still need convincing, here are three reasons why LinkedIn is essential for your business content strategy.
- To build brand awareness
Many companies often struggle to get the word out about their latest products or services. In such a competitive landscape, it can be challenging to gain the attention of your target audience. LinkedIn company profiles can be used to increase your brand’s visibility. Sharing content that is relevant and based on your expertise will help your business to become seen as a leader in its sector. Engaging content such as videos, images and statistics is also a great way to stand out in the feeds of your targets. Videos get five times more engagement on LinkedIn than any other content type. Plus, videos hosted on the platform are prioritised by the LinkedIn algorithm.
- To drive traffic to your website
Some 46% of the social media traffic visiting B2B company websites emanates from LinkedIn, research finds. The best way to drive traffic is to include links to your website in your posts and have a clear call-to-action to encourage users to interact and engage. Directing potential customers to the website increases the chances of converting this traffic into leads and eventually sales. Also, sharing company and staff blogs hosted on your company website is an excellent way to drive traffic and position you as a thought leader in your sector.
- To expand your network
To sustain a successful business, a company should constantly seek new ways to expand its reach and customer base. LinkedIn provides a platform to create and maintain lasting relationships with both current and prospective customers. With an increase in LinkedIn connections comes an expansion of business opportunities. We suggest posting at least two to three times a week to build an audience. According to Hootsuite, brands that post at least once a month gain followers six times faster than those that don’t.
It’s also essential to engage with customer posts by liking, re-sharing and commenting. Once you interact with a post, this will appear across users’ feeds, extending your company’s visibility among potential customers. In addition, responding to comments on your company page adds a personal touch and is a great way to build brand loyalty. Rapid response times on LinkedIn show that your company cares, is highly active online, and eager to maintain existing or establish new, professional relationships.
If you’re interested in hearing more about how to use social media to promote your business – get contact us now!