The world of communications is continuously evolving, and with the uncertainty of the last couple of years, it’s more important than ever to stay up-to-date with the latest trends. Of course, traditional PR and content creation continue to play a crucial role in our field; however, there are some key trends, technologies and industry topics that we believe will play an ever more important role in 2022. Below, we have outlined the top three trends we expect to see for this year.
- PR with a purpose
It will become more important than ever to showcase how your business is ‘doing good.’ Ethics and sustainability among brands are becoming increasingly important to today’s customers, with cost no longer the sole deciding force for most. With all the negativity in the news, customers will be keen to hear positive PR stories on how potential suppliers and partners are contributing to society.
- Authenticity in the post-pandemic era
After the last couple of years, more people are craving honesty and authenticity – seeking accurate information from brands. Customers want to feel that they are doing business with the right brands. So we expect to see customers looking for key messages and rich, authentic stories from organisations which will build trust, add value and help create meaningful connections.
- Growth of social media marketing
Using the right social media channels as part of your campaign will ensure greater engagement and impact. Social media platforms such as Tik Tok have exploded over the past couple of years among the under 30-year-olds. Although this social media platform might not be relevant to every brand, it will be more important than ever to use an integrated approach harnessing the power of both traditional and digital channels to ensure maximum visibility and reach.
With new technologies and advancements, the industry is changing faster than ever before. If you would like to find out how your business can stay up-to-date with these changes, get in touch today via [email protected].