Three benefits of outsourcing your marketing department

Every B2B business has the same goal. Offering innovative new products and high-quality service that stand out from the competition. Outsourcing marketing shouldn’t be looked at as an expense to your business but instead as an investment in the future success of your business.

If you need additional expertise that doesn’t exist within the in-house team, want to reduce overall spending on marketing or just need a fresh perspective on marketing activities, you might want to consider adopting an outsourced marketing model.

In this article, we are going to cover three benefits of outsourced marketing.

What is outsourced marketing?

It means using an external agency to manage your marketing activities such as content creation, social media strategies or even media training. You have an option to entirely outsource an existing internal marketing team, or you could use an agency to complement your in-house marketing team.

  • Save you Money

Many businesses believe that outsourcing any activity, whether that’s marketing, IT or finance is expensive and would cost more. But that’s not necessarily true. It can actually save you money! Having a full-time employee may cost the company more than outsourcing long-term due to overhead needs. Hiring an employee comes with many expenses (such as holiday, health benefits, etc.) that you won’t need to think about if you’re working with a marketing agency.

Utilising an outsourced marketing team can actually deliver a strong return on your investment.

  • Time-efficient

Hiring an agency takes quicker than hiring an employee as you can save time on writing a job description, and finding a budget and training.

By using a marketing agency, all you need to do is to set your business goals and do a bit of research to find the right fit. It takes a phone call and the agency gets right to work. By doing this, you can save money spent on resources and allows you to get to work faster to generate money.

Additionally, working with an agency gives you more flexibility and allows you to better cope with peaks of activity during the year- an in-house resource has a finite amount of time available.

  • Work with an expert

Outsourcing implies that you can hire someone based on a specific project or need, instead of hiring someone who may not have the set of skills needed for what you would like to accomplish.

When you have verified marketing experts working for your business, you can be more efficient. That’s because marketing is constantly on the move – not to mention technology. By working with marketing experts you can keep up with coming trends as well as expand your network.

 What marketing activities can be outsourced?

If you wonder what marketing activities can be outsourced, the answer is: just about any. Depending on your individual needs, you can outsource some or all of the following:

  • Global PR & Media Relations
  • Content Creation
  • Social Media Strategy
  • Marketing Campaigns
  • Media Training
  • Public Affairs
  • Print & Digital Advertising
  • Crisis Communications
  • Brand Awareness
  • Technical Translations

Before we start any work, we’ll build a marketing strategy that supports your business aims and objectives to ensure that this plan meets your needs. It will also allow us to monitor and report on your marketing performance and plan for future marketing demands.

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