In the modern world of marketing, AI is all the rage; but there are older, reliable methods to grow your brand that are both low-cost and can help diversify your company’s web content.
The Newsletter
Newsletters are mostly digital nowadays, and usually distributed via email lists. Over time, these nuggets of information circulate among colleagues and potential clients as more people sign up. The main appeal for your business, however, is that there’s no escalating cost to producing a newsletter. And yet given a few years or even just months, a newsletter can see dozens of readers becomes hundreds… if not more.
By setting up a newsletter with a subscription model, your business may enjoy a consistent stream of revenue in exchange for comparatively very little effort. In fact, it shouldn’t cost anything more to run than it did at the beginning. And the more popular the newsletter gets, the more subscription revenue will come in. While this income may be small, especially at first, newsletters are cheap to produce and a subscription model is worth considering if there’s enough content to justify spending a few euros a month on it.
Beyond the financial possibilities, a newsletter will keep your audience informed on the latest industry news. And when shared regularly, your newsletter – and as a result, your brand – will be a regular name in their inbox. Readers will come to enjoy the regular, entertaining, and most importantly trustworthy content delivered every few weeks. This is especially true in the current market, which is rife with AI material. Original, inspired newsletters from real people will help your content stand out.
Currently, newsletters are trending again – which may be a reaction to the abundance of low-effort, unreliable AI information online. A regular newsletter with content catered by humans is a valuable thing, so be sure to take advantage of the trend and get your business’s name into the mix of your industry’s newsletters.
The Blog
Blogging has been a reliable tool in marketing for decades. It provides a way for clients and interested parties to find your company, usually by looking up a topic or question that you have answered with a blog. Not only will they be able to find your website because your blog will appear in their search results, but this may lead them to explore the rest of your content. From written advice to industry insights, blogs provide an opportunity to showcase your team’s knowledge of your market and industry.
However, while blogs are a good way for new readers to find your website, a consistent level of quality is important to maintain. Readers can tell when a blog is low effort; especially if it is generated by AI. Not only would the blog feel less authentic to read, but this can discourage the reader from exploring the rest of your content.
A blog written by a human with opinions and personal experiences to draw from will always be more valuable than AI-generated information. Blogs provide a medium to share expertise and demonstrate that your business is well-informed on the subject it is selling a product about. A blog can also provide content for your website’s news page and social media, as well as building trust with your audience and clients by keeping them coming back on a regular basis for new blogs.
The tech world is constantly evolving, and while that means there are always new ways to grow your brand, make sure to take advantage of the traditional tools at your disposal. Be proactive in sharing content with your audience, and you will establish your business as a regular sight in the eyes of your clients, colleagues, and industry as a whole.
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