As 2025 draws to a close, we find ourselves looking toward another year of tradeshows and opportunities. And what better way to kickstart a new year than with an opportunity like CES?
Taking place in Las Vegas 6th-9th January 2026, CES is widely considered to be among the world’s most powerful tech events. It’s a platform for innovators, decision makers, media influencers and potential customers from across the entire tech ecosystem, showcasing products on a global stage.
For exhibitors, CES offers a suite of materials designed to maximise presence and success in Las Vegas. These include floor plans, logistics, show rules and regulations, alongside a variety of options to choose from when showcasing your brand that can be tailored to what suits it best. These include indoor or outdoor exhibit spaces, raw square footage, and turnkey packages. There is also the option to arrange a Global Pavilion, a dedicated area where multiple companies from the same country can showcase their products and services. These include sponsorships and organisation by the respective governments, which is a useful option to consider when planning how you will deliver your brand to CES.
Tradeshows are as much about discussing products as they are showcasing them. The opportunity to host meetings with industry leaders and top prospects is a fantastic way to catch up with new and old faces alike, including clients and industry colleagues alike from around the world. After all, when else will they all be in the same room?
For attendees, CES is an exciting chance to navigate the industry in a physical space quite unlike anything else. The event is large, but its support systems are designed with accessibility in mind so that everybody, from yearly visitors to first-time attendees, can easily make the most of every moment. There are several methods to attend CES to maximise networking potential, and these include being a part of a delegation if you’re travelling from abroad. Being a part of a delegation has exclusive benefits but also helps others in your local area maximise the value of their trip. Alternatively, if you’re a part of an association, you can arrange a group visit as an allied partner, boosting your visibility to a global audience. The official website even has five useful tips for attendee registration, and we highly recommend a read after you finish this blog.
Ultimately, attending CES can be much more than simply arriving to browse the latest trends (although we highly recommend doing that!). From tours and speaking opportunities to bringing your own events to the floorplan, there is a multitude of options for making the most of this annual occasion. CES also hosts a podcast, CES Tech Talk, that reveal insights into the cutting-edge world of technology and discusses the latest trends in robotics, AI, health, and more. It’s well worth checking out to stay on top of the latest news from the technology industry.
Registration for CES 2026 is open now, and you can register today. For more information about the event, check out their official website!
Until then, we wish you a happy holiday season from all of us at 514 Media, and we’ll see you in the new year!