How are B2B buyer habits evolving in 2025, and what does this mean for PR?
The way that buyers discover brands online is changing, with brand exposure and traffic undergoing a metamorphosis. Generative AI and zero-click searches are changing the game; according to a 2025 report by Google, nearby 80% buyers said that AI models are affecting how they conduct research. Traditionally, SEO tactics like keywords and backlinks would be
15th oktober 2025