Part one of the highlights from the 2023 state of marketing to engineers research report influencing the technical sale
A survey was carried out by Trew Marketing and GlobalSpec to gain a better understanding of the buying behaviours of engineers. This research examined search behaviours, content preferences, in-person events and sales engagement. The survey contained a mix of popular topics as well as a number of new questions. The resulting State of Marketing to
5th Luglio 2023